Let’s face it: online reputation matters in business. There’s no getting around this fact. In today’s digital age, where consumers are savvier and have more access to information than ever before, how a brand or enterprise is perceived online will affect its ability to generate sales and draw in prospective customers. After all, most people will do their homework first before deciding to make any financial commitments to a product or service. And companies whose images have been compromised are more likely to push them away instead of pulling them in.
But that isn’t to say that blemishes on a brand’s reputation can’t be cleaned up. On the contrary, it’s more than possible to get a company back in good favor with its target audience. To help those looking to get their online reputations fixed, we’ve compiled a list of helpful strategies to implement below.
- Implement SEO
The first step to fix online reputation should always be SEO implementation. As the name implies, search engine optimization enables businesses to rank high for their chosen keywords on the search results. And to achieve the intended outcome, you need to adopt a number of practices, such as publishing high-quality content relevant to your niche, especially if you’ve had poor reviews recently. The more beneficial and informative material you create, the greater the chances that you’ll overshadow any negative feedback your brand receives.
Another reason why SEO is such a powerful tool in repairing a company’s online image is that ranking is usually an indicator of credibility for many. In other words, the higher you appear on the SERPs or search engine results pages, the more reputable you appear in users’ eyes. Therefore, you can improve your search rankings considerably through search engine optimization.
- Stay active on social media
It comes as no surprise that most businesses use social media management practices and solutions in one form or another. As a digital platform that hosts billions of active users, it presents brands with a unique opportunity to tap into a sizable market, attracting prospects while engaging existing customers. It’s also an excellent way to maintain and improve reputation since most users express their opinions and experiences about companies through these channels. As a result, you can win back customers you may have otherwise lost by responding to their concerns or thanking them for their insight.
Best of all, there are social media growth services you can invest in. This means that you won’t have to shoulder the responsibility of maintaining an active social media presence. Instead, you can focus on your core competencies and leave the job to specialists.
- Request to have a negative feedback removed
There’s no denying that it can be challenging to remove negative feedback once it’s uploaded on the internet. However, that’s not to say it’s impossible to do. If a user posted defaming, inappropriate content about your brand, it’s possible to get in touch with Google and have them remove it from their listing. But make sure you reach out to the online domain owner first. Even if you can have Google remove themselves, it doesn’t mean that they won’t exist online. Getting the webmaster to take it out is the only way to guarantee its complete removal from the internet.
The success of a business doesn’t just hinge on its offerings—its reputation can also determine it. When you get right down to it, consumers won’t do business with a company that they don’t trust or have confidence in, so public perception must remain positive at all times. So follow these strategies if you need to improve or repair your online reputation.